01
Form submissions
Shows which pages generate enquiries.
GA4, GTM and conversion data
GA4 and GTM tracking setup for websites that need reliable conversion data
We help teams define, implement and check the events that matter: forms, CTA clicks, calls, emails, downloads and key journeys.
Event model
Events worth tracking
A useful setup tracks actions that help teams understand intent, friction and direct enquiries.
02
Form errors
Shows where users get stuck.
03
CTA clicks
Shows intent before enquiry.
04
Phone / email / WhatsApp clicks
Tracks direct contact actions.
05
Downloads
Useful for lead magnets or resources.
06
Contact page visits
Shows high-intent navigation.
07
Consent states
Helps check if tags respect consent rules.
Deliverables
A tracking setup should be documented and testable
Event plan
A list of actions to measure, event names and priority.
GA4/GTM configuration
Tags, triggers and variables aligned with the website journey.
Testing and handover
Debug checks, consent checks where relevant and a readable summary.
Why TooBloom matters
TooBloom was created because data often lives in disconnected tools
TooBloom connects the thinking behind analytics, Search Console, GTM, SEO signals and reporting. It is a strategic asset that proves Metis can design around complex data, beyond installing tags.
FAQ
Questions about GA4 and GTM setup
Do all websites need GTM?
Not always. Simple websites may use a direct setup. GTM becomes useful when there are multiple events, tags, campaigns or teams involved.
Is tracking everything a good idea?
No. Tracking everything usually creates noise. We focus on actions that help decisions.
Do you consider cookie consent?
Yes. When a project requires consent-aware tracking, tags must respect the consent model and should be tested accordingly.