01
Clarify
Offer, audience, problem, priorities, constraints and what the user must understand.
How we work
A practical method for websites and digital systems that need to be measured
We move from clarity to structure, from structure to implementation, and from launch to measurement.
Process
Five working layers
Not every project needs the same depth, but these layers keep decisions in order.
02
Structure
Page map, user journey, content hierarchy, CTA logic and internal links.
03
Design and copy
Interface, messaging, proof, FAQs and microcopy aligned with the business goal.
04
Build
Frontend implementation, performance, responsive behaviour and technical foundations.
05
Measure
GA4/GTM events, conversion checks, post-launch learning and improvement priorities.
Product proof
TooBloom is the method turned into a product
TooBloom was created because measurement work often becomes fragmented. It shows how Metis thinks about systems: connect signals, make them readable and support better decisions.
FAQ
Questions about the process
Do all projects follow the same process?
No. The method is adapted to the scope: a tracking setup, a website, a landing page and a dashboard require different depths.
Can you start from an existing website?
Yes. Existing websites can be audited, improved or rebuilt depending on the constraints and goals.
What do you need from us to start?
Usually: business context, target audience, current website or materials, priorities, constraints and the main action you want users to take.